What are Phone Words?

Phone Words are premium 13, 1300, and 1800 Numbers which are advertised with a word in place of numbers after the prefix. Each letter corresponds to a number on the keypad, for example: 1300 170 748 would be keyed in as 1300 170 7489. This serves as a valuable advertising tool as it provides consumers a clear and memorable link to your organisation, product, or service. Further, they provide brand identity across multiple marketing channels – leading to increased consumer engagement, brand awareness, lead generation, and ultimately, ROI. Your customers only need to recall your business’s Phone Word and prefix, as opposed to a series of numbers – you tell us which one is easier! If you want to get ahead of the competition and be top of mind for your consumers – get a Phone Word.


What if I want a longer Phone Word? No Problem – we can 1300 and 1800 Phone Words with up to 10 letters, and 13 Phone Words with up to 8 letters.


Getting a Phone Word is simple – give us a call on 1300 170 748 and we’ll work with you to develop a Phone Word right for your business.


Ideal for: All sized businesses who want to make an impact.




  • Increase consumer response to marketing campaigns, which leads to increased ROI
  • They are a valuable advertising tool, which provide your consumers a memorable call to action
  • Provides a clear memorable link to your organisation as consumers are recalling a word that relates to your business
  • Phone Words are premium numbers
  • Provides you call data via our Reporting Platform – informing your decision making, which leads to increased ROI
  • Set up and ready to use in minutes
  • No additional hardware required – we’ll route your calls to an existing mobile or landline


Call us now on

1300 205 327

To discuss your requirements or send your details in the contact form above and we will call you back within the hour!

NBN Plans

NBN Coverage Checking Tool